Rebranding my blog

Previous - 'Help! I'm A Law Student...'

New - 'The Lawster'

As I’m sure a few of my readers who have read my blog from the start will have noticed, the blog is no longer called ‘Help! I’m A Law Student…’. All of the content will remain the same, however I will be looking to add some new sections, such as small competitions, quizzes and a rundown of the latest legal news.

There are a few reasons for the name and branding change, the first being the blogs target audience. With the name ‘Help! I’m A Law Student…’ I felt that it may intimidate or prevent people who aren’t students from visiting the blog. Of course, this would limit my target audience to students, and I didn’t think that this would be a smart move; especially considering that a lot of the content which I want to add at a later stage would be relevant to anyone interested in the world’s legal issues. So, instead I thought a more ‘generic’ name would suit and give me the freedom to write in more areas, rather than focussing solely on students.

The second reason for my decision was marketability. The domain name ‘Help! I’m A Law Student…’ would look much less professional and too long to promote when put into domain format – ‘www.helpimalawstudent.com’. Whereas, ‘www.thelawster.com’ is short and sweet, making it easier to read and remember. I also had quite a few people ask me how to type my previous blog name to find the address – does it use underscores or dashes? 

My final reason for changing the name is probably the least important, but I realised that I’m not going to be a law student forever, so I therefore didn’t want to lose my credibility after graduating. I know that I plan to study law for at least four to five years, but I didn’t want to wait to rebrand because I would then have to regain my page rank and would lose traffic. 

It wasn’t an easy decision to make, because I did like the ‘Help! I’m A Law Student…’ brand and it already had a high Google page rank, but hopefully starting fresh will help the blog attract more visitors and grow.

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